FROM $0 TO $49,608
IN 3 MONTHS ONLINE

 

RPO SARMS – CASE STUDY

HOW WE HELPED LAUNCH RPO SARMS INTO A NICHE MARKET WITH MASSIVE SUCCESS

AND HOW WE CULTIVATED VIRALITY AROUND THEIR BRAND

RPO Sarms approached us in mid-late 2017 with the vision to bring to market a range of exciting, new bodybuilding and fitness supplements for men and women. They knew that when it came to advertising online, the supplements/nutrition industry was heavily scrutinised. They needed a marketing partner who could help them navigate regulatory waters, identify their customer avatars and launch their brand into the digital stratosphere, within a tight budget.

In just three short months, RocketFIN not only helped propel RPO Sarms to the top of their niche, we helped them swallow their competitors whole. From January 1 to April 30, 2018, RPO Sarms netted almost $50,000 in sales as a direct result of our Facebook and Instagram ads, combined with conversion rate optimisation (CRO) and a powerful cart abandonment strategy.

RPO Sarms Case Study - Total Sales

49608

Total Net Online Sales Revenue in 90 Days

13.49

Increase in Repeat Customer Purchases

826

Return on Ad Spend (ROAS) from Facebook & Instagram Campaigns

Breaking down the

business end.

We committed to a multi-pronged approach in launching RPO Sarms’ brand online.

Looking at the competition in this space, there was a real opportunity to seize market share by tackling RPO Sarms’ marketing from a whole-of-business approach.

We began by developing a website based on the Shopify platform and constructing a customer avatar for the client.

The supplements vertical is notoriously crowded, however, RPO Sarms had a unique product offering with high-appeal to a specific subset of customers. We knew we could tap into those ‘buying customers’ through Google AdWords, but we wanted to go further than that.

We wanted to nurture new and returning customers into a community of consumer advocates for the brand.

And that is exactly what we did.

GOOGLE ADWORDS
  • $0.64 CPC average
  • Unique Search ads for unique products and ad groups
  • Targeted phrase-match and exact match keywords
  • Average 4% CTR
RETARGETING / CART ABANDONMENT
  • Contextual, structured retargeting strategy
  • Automatic cart abandonment email marketing
  • Scarcity and value incentives
  • CTA discount structure
FACEBOOK & INSTAGRAM
  • Complex geographic, demographic and psychographic targeting
  • Aggressive bidding strategy
  • Creative diversification: video, stories, catalogue etc.
  • Achieved a 9.26x ROAS ($1 in, $9.26 out)
AFFILIATE PROGRAM
  • Full, white-label affiliate dashboard build
  • 20% revenue share program for new affiliates
  • Organically fostered a positive brand affinity
  • Promoted to repeat customers

Are you ready to see results like this in your business?